Talk about brand allegiance…

A closer at Apple reveals a must-have brand synonymous with trend-setting innovation and technology.

Is 50-Barbie Still a "10" for Mattel?

Now that Barbie’s hit the half-century mark, does Mattel need to give her brand a reality check for the millenium?

Comfort Brands

I have been listening and reading with bewildered awe the vehement anger that consumers have felt over Tropicana’s re-branding, which they debuted earlier this year. And while any discussion about Tropicana is so two weeks ago, the whole discussion has had me thinking about something all together different: Comfort Brands.
In an economic climate where fear [...]

Is Old Skool PR Ready for The Brave New World of Social Media?

Is PR evolving fast enough in the brand new world of social media?

The World Awaits?

So today I came across a banner ad on buy.com that was introducing “The Black Card” by Visa. “The world’s most prestigious and versatile credit card” boasts a limited membership, 24-hour concierge service (whatever that means), an exclusive rewards program, luxury gifts and, wait for it, a Patent Pending Carbon Card…all for the low annual [...]