PR in the Age of Social Media: Notes from The Swag Bash

Last week, I attended the first-ever “Swagapalooza,” which was billed as an “experiment in viral media” and allegedly featured the world’s most-followed bloggers, twitterers, and digital influencers, all gathered at a nightclub in Manhattan to review new companies showcasing their products and services.
As we know, swag bags (or “goodie” bags) are often superficial aspects of [...]