Throw out everything you know about success in business: My Ode to ReWork

Full of nuggets of business wisdom disguised as common sense.

Some typefaces should be banned…

Or at least have an expiration date after which they delete from your hard drive and fade from wherever they were used (on posters, signs, business cards…). We’re all guilty of jumping on the this-face-is-so-hot-right-now train or the I-chose-this-face-because-it’s-alphabetically-within-the-first-600-fonts-in-my-library bandwagon. But some typefaces should go away…and stay there.
I’m not saying that font fads don’t have [...]

PR in the Age of Social Media: Notes from The Swag Bash

Last week, I attended the first-ever “Swagapalooza,” which was billed as an “experiment in viral media” and allegedly featured the world’s most-followed bloggers, twitterers, and digital influencers, all gathered at a nightclub in Manhattan to review new companies showcasing their products and services.
As we know, swag bags (or “goodie” bags) are often superficial aspects of [...]

A Retail Marriage Made in Heaven

At this point, you’d have to be under a rock not to have heard the news.  Amazon bought Zappos for $807 million in Amazon stock, plus about $40 million in cash and restricted stock.
The real question, though, is why are we all so surprised?  Both companies are at the top of virtually anybody’s list in [...]

Twitter Comes of Age

Having watched the unfolding of news and events following the election in Iran, Twitter has won my renewed respect.   Simply put, it brought truth to power.  In a more compelling and impactful way than its ever done before.  And clearly, in a way that no other channel or mouthpiece for factual information can match – [...]

Whatever Happened to Flying the Friendly Skies?

I have a confession: I’m a frequent traveler.  By choice.  Even in these days of predictable flight delays; baggage handling snafus; charges for in-flight meals, snacks, and pillows even; and endless waits in long lines on the tarmac while flights takeoff or disembark passengers.
I make regular trips to the nation’s capital at least nine times [...]

Talk about brand allegiance…

A closer at Apple reveals a must-have brand synonymous with trend-setting innovation and technology.

Is 50-Barbie Still a "10" for Mattel?

Now that Barbie’s hit the half-century mark, does Mattel need to give her brand a reality check for the millenium?

Comfort Brands

I have been listening and reading with bewildered awe the vehement anger that consumers have felt over Tropicana’s re-branding, which they debuted earlier this year. And while any discussion about Tropicana is so two weeks ago, the whole discussion has had me thinking about something all together different: Comfort Brands.
In an economic climate where fear [...]

Is Old Skool PR Ready for The Brave New World of Social Media?

Is PR evolving fast enough in the brand new world of social media?

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