I've Seen the Future and it's… The Crowd

A couple weeks ago, I attended the first-ever TEDxEast conference, and found a remarkably consistent theme to several speakers’ presentations.  The notion of consumers and the public interacting with brands, concepts, and issues, in a manner that ultimately shapes the evolution of brand experiences, urban environments, and even creative thought and performance.
There’s a spirited debate [...]

PR in the Age of Social Media: Notes from The Swag Bash

Last week, I attended the first-ever “Swagapalooza,” which was billed as an “experiment in viral media” and allegedly featured the world’s most-followed bloggers, twitterers, and digital influencers, all gathered at a nightclub in Manhattan to review new companies showcasing their products and services.
As we know, swag bags (or “goodie” bags) are often superficial aspects of [...]

Twitter Comes of Age

Having watched the unfolding of news and events following the election in Iran, Twitter has won my renewed respect.   Simply put, it brought truth to power.  In a more compelling and impactful way than its ever done before.  And clearly, in a way that no other channel or mouthpiece for factual information can match – [...]

Is Old Skool PR Ready for The Brave New World of Social Media?

Is PR evolving fast enough in the brand new world of social media?